APPLE MUSIC
Kendrick Lamar — Super Bowl LIX Halftime Show Campaign
In 2025, Apple Music bet on Kendrick Lamar for the Super Bowl Halftime Show. When criticism followed, we doubled down with a four-month campaign that amplified his artistry and message—helping deliver the most-viewed halftime show of all time.
CREDITS
Agency: Apple, Marcom (LA)
Creative Team: Chris Trumbull, Siavosh Zabeti, JC Abruzzi, Carlos Estrada, Sarah Zunkley, Sara Phillips, Lucas Tristao
Role: Associate Creative Director
AWARDS
Cannes Lions: 1 Bronze — Partnership With Music Talent